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  • Writer's pictureLarue


Updated: Jun 1

Have you ever wondered how that unmistakable monogram bag on your arm came to be the icon it is today?

Louis Vuitton started out as a trunk-master, designing bespoke boxes and trunks for clients in the years following 1837. It was not until 1859 that the craftsman opened his own atelier in Asnieres, Paris.

Hang on a minute. Did LV trunks start out with the Monogram pattern too?

At this time, the pattern and material on all LV luggage bags was the Grey Trianon, cotton canvas waxed gray so that it becomes waterproof.

It was not until four years after Louis Vuitton’s death in 1892, that his son George created the prominent LV Monogram pattern, in honour of his late father. In 1898, the famous Damier Canvas – featuring a checkered brown and light brown motif – was born.


Fun fact: Damier is actually a French term for “checkerboard”. The rest, as they say, is history.

Everyone recognizes the iconic LV Monogram print. It is a status symbol, merging luxury, history and quality into fine blends that appeal to a worldwide audience. The brand has been seen on the arms of celebrities ranging from Audrey Hepburn to Madonna to Taylor Swift.

Over the years, Louis Vuitton has continued to shine at the top as one of the most recognizable luxury brands, collaborating with various artists and brands to create one-of-a-kind designs for their bags.


And the brand seems to be brimming with fresh new ideas all the time! Just look at the wide array of material LV uses for their bags. Variations of canvases and leather, and almost everything in between.

Yet, in spite of new patterns and innovative designs, there are certain models that have remained timeless, favorite of both new and old fans of the Louis Vuitton brand. These include the Neverfull, the Speedy, the Capucine, the Alma and more.

Stay tuned to find out more about these ageless models!


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