The "Limited Edition" Breakdown

“Mine is limited edition, why isn’t it selling for xxx price?”

How many times have you heard someone say that they have a limited edition item and seen the disappointment on their faces when they realise their “limited edition” doesn’t hold much value? Today we’re going to break down limited edition items: what makes them so valuable and why not all limited edition pieces hold the same value.

What is a limited edition? It’s a product released in a restricted quantity, often for a specific occasion, collaboration or seasonal drop. For example the Louis Vuitton x Yayoi Kusama - Dots Infinity collection. Only a certain number of these items are produced, and brands do them on purpose. Their main goal? Scarcity, to drive desire and exclusivity. 

But why do this when companies and Houses are already selling such desirable products?

Limited availability of already covetable items invokes a sense of urgency. It triggers the fear of missing out (FOMO), whether you’re a fan of the brand or not. It is simple consumer behaviour: people crave exclusivity. People want to have their own identity. Hence, people are willing to pay more for something they can’t easily get. Imagine being the owner of “one of only 50 pieces made.” Who wouldn’t want to feel that sort of prestige?

Chanel Black Vanity Case Rara Home Decor Cosmetic Jewelry Box Limited Edition

You’re probably thinking that brands regularly release limited edition items just to drive consumers mad with longing. While it is a rational way of understanding why limited edition items are released, there is more to the story. Luxury brands release their limited edition pieces to enhance their exclusivity, reinforcing their elite status as a brand. It is also a chance for brands to showcase their creativity and craftsmanship because not all designs may work well in mainstream collections, hence the limited release.

Now, let’s get to the million dollar question: if I have a limited edition piece, why is the value of it so low? Good question!

Limited edition items garner value based off a few factors:

• Very low production number (1-100 or less)

• Strong brand legacy

• Collaboration with another major brand or figure

• High-quality materials and craftsmanship

• Proven resale history

• Cultural relevance or historical backstory

Many have the mindset where “limited” means “valuable” to them. This is not always the case, especially with certain releases from certain brands. Take Louis Vuitton, for example. The House often produces “limited” collections in the thousands, which, if you compare to Hermes’ limited editions, is not scarce at all. Another reason is also that these limited edition collections are mainly hype-driven, meaning that they only appeal to fashion lovers and those stuck in the fast fashion cycle. Long-term collectors tend to go for more quintessential models: classic Chanel flap bags or Hermes Birkins.

So does this mean only certain brands have limited edition items that hold their value?

Yes. More specifically, only certain brands consistently produce limited edition items that hold their value or increase in value. This is thanks to a mix of brand equity, collector culture and strategic scarcity.

Some of these brands have established, active resale markets. In other words, people who buy from these brands are confident they can resell or trade their piece for something of similar value. Collectors and investors also actively seek these items out.

Consequently, brands with long histories of craftsmanship, exclusivity, and heritage tend to earn greater trust from collectors. While many associate luxury with paying premium prices for high-quality goods, true luxury also lies in tradition, storytelling, and enduring reputation. When a brand carries cultural significance and a rich legacy, its limited edition pieces are often viewed as more than just products—they become investments. These are the brands that uphold artisanal techniques, maintain in-house production, and honor the very values that give their pieces lasting value.

In the end, it is important to understand that not all limited edition pieces are created equal. While a lack of production of certain pieces may drive short-term demand, it is the combination of brand heritage, craftsmanship, cultural relevance, as well as collector demand that determines whether a piece will hold or grow in value over time. For buyers and investors alike, understanding the deeper story behind the brand—and not just the label—can make all the difference in building a luxury collection that truly stands the test of time.

If you found this article insightful, stay tuned for the next one!